ARTG355

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Brand Identity Design

Subject Code

ARTG

Course Number

355

Department(s)

Course Title

Brand Identity Design

Course Description

Students in this course will explore brand identity development for the commercial and not-for-profit sectors. Students will learn the characteristics of a successful and cohesive brand identity system, how to implement a brand design across a wide range of print and interactive media applications, and how to create a comprehensive set of graphic standards. Prerequisite: ARTG-352. 4 SH.

Course Types

Standard (STAND)

Semester Hours

4