Course Title
Digital Media Analytics
Course Description
This course focuses on performance metrics for strategic communication on the Internet. Students will examine contemporary practices, learn analytic software and its application, optimize websites and social media, and study how businesses use analytics to tailor content and target audiences in strategic digital communication. Prerequisite: COMM-101. CC: Analytical Thought. 4 SH.
Course Types
Standard (STAND), Analytical Thought (ANLYT)
Semester Hours
4