Course Title
Intro to Advertising & Public Relations
Course Description
This course introduces students to the fields of advertising and public relations, along with fundamental concepts and theories behind effective advertising and public relations practices. The course will provide students with a solid foundation for understanding both disciplines, including historic and contemporary perspectives, ethical and legal issues, best practices, job opportunities, and the components of successful advertising and public relations campaigns. 4 SH
Course Types
Standard (STAND)
Semester Hours
4