COMM241

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Sports Media Relations & Promotion

Subject Code

COMM

Course Number

241

Department(s)

Course Title

Sports Media Relations & Promotion

Course Description

Introduces students to the public relations function within the sports industry, especially the media relations position common to professional teams, leagues, and university athletic programs. Students learn how to write news releases and arrange news conferences, in addition to learning about media guide assembly, press box management, and promotion of sports and athletes via social media. 2 SH.

Course Types

Standard (STAND)

Semester Hours

2