Course Title
Research Methods in Advertising
Course Description
This course introduces students to primary and secondary research methods used to develop solutions to advertising and public relations problems. Students will explore the most important and relevant research methods used by advertising and public relations practitioners to define target audiences, inform strategic planning and message development, and evaluate strategic communication plans and campaigns. Students will develop capabilities in planning and conducting research, as well as interpreting and communicating the findings. Prerequisites: COMM-211. 4 SH
Course Types
Standard (STAND)
Semester Hours
4