Course Title
Advertising Campaigns
Course Description
This capstone course provides students the opportunity to plan, execute and present a complete advertising campaign for a client. Students, working in agency-style teams, apply both theoretical and practical knowledge acquired in their previous coursework to complete the campaign. Prerequisites: Junior Standing; and either COMM-317 or both a major in the Sigmund Weis School of Business and MKTG-280. Capstone for Advertising and Public Relations. 4 SH
Course Types
Standard (STAND), Capstone (CAPS)
Semester Hours
4