Course Title
Advanced Luxury Branding
Course Description
In this course students explore communication strategies, developing brand equity and luxury brand stretching. The course also covers global trends and innovative strategies for marketing luxury to emerging markets. In addition, it introduces students to the impact of digital technology and the concepts of luxury sustainability and social entrepreneurship. Prerequisite: LBMM-216. 4 SH.
Course Types
Standard (STAND)
Semester Hours
4