Course Title
Sales Management
Course Description
This course examines the personal selling component of marketing from a management perspective. The course will emphasize the selling process and managing sales personnel. Topics will include market analysis, sales strategies, sales presentations, and creating and administrating a sales program. The course is application focused and will build on the Professional Selling class by identifying elements necessary for successful sales management, including recruiting, training, motivating, and promoting sales people. We will also consider how selling over the internet has and will continue to impact selling of products and services. Prerequisites: COMM-215. 4 SH.
Course Types
Standard (STAND)
Semester Hours
4