Course Title
Marketing Analytics
Course Description
This marketing course is designed to support high level decision making through the review, analysis and integration of knowledge gained while completing classes toward a degree in marketing. Students will complete an academic project that demonstrates their mastery of marketing principles using data-driven decision making. Prerequisite: MKTG-320, MKTG-381, and either MKTG-382 or LBMM-216. 4 SH.
Course Types
Standard (STAND)
Semester Hours
4