Course Title
Advertising Creative Strategies
Course Description
This course is designed to provide students with basic planning, designing, writing, and production techniques involved in the development of advertising creative work. Students will use copywriting and design skills, computer software programs, and segmentation, targeting and positioning strategies to reach audiences to complete advertising campaigns that include print and broadcast ads, direct mail pieces, and digital advertising. The use of typography, color, graphics and other design tools will be used to target these creative messages. Students will also submit a final digital portfolio of their creative work that demonstrates proficiency in the skills and techniques covered in the course. Prerequisites: COMM-102 and COMM-211. 4 SH
Course Types
Standard (STAND)
Semester Hours
4