Course Title
Social Media Marketing
Course Description
Social media marketing (SMM) allows businesses to gain a competitive advantage by creating and distributing valuable, relevant, and consistent content in social media. This course is designed to provide students with knowledge of using SMM to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Corequisite: MKTG-320 Digital Marketing. 7-week course. 2 SH.
Course Types
Standard (STAND)
Semester Hours
2